Running an MSP is no small feat. You’re juggling client support, tech challenges, and business growth, all at the same time. And while delivering excellent service is your bread and butter, it won’t always be enough to make your MSP stand out.
That’s why we’ve put together 12 Days of MSP Marketing. A festive, practical list of marketing ideas to help your business get noticed, build trust, and attract new clients. Think of it as your holiday marketing gift: 12 actionable tips you can use to grow your business.
Some are quick wins, some take a bit more effort, but all are proven to work when done consistently.
1. Run a Lead Generation Campaign
Lead generation is the lifeblood of MSP growth. Launch a campaign using:
- Google Ads or LinkedIn Ads targeting your ideal clients
- Landing pages with clear CTAs like “Book a Free IT Audit”
- Simple forms to capture leads
2. Optimise Your Website for Conversions
Your website is your digital storefront. Key tips for MSPs:
- Ensure fast loading, especially on mobile
- Clear messaging: what you do, who you help, and why you’re different
- Prominent calls-to-action: “Get a Free Consultation”
An optimised site builds credibility and converts visitors into potential clients.
3. Create Helpful Content
Content marketing is one of the most effective MSP marketing strategies. Write blog posts, guides, or checklists like:
- “5 Questions to Ask Your MSP”
- “SMB Cybersecurity Checklist”
- “Preparing for Cloud Migration”
Helpful content builds authority, improves SEO, and attracts prospects organically.
4. Focus on Video Marketing
Video drives engagement and trust. Short, informative videos work best:
- Explainers: “Why choose an MSP?”
- Demo videos: “How we handle backup and recovery”
- Staff introductions
87% of B2B marketers use video, and 69% of buyers watch video during their decision-making process.
5. Host Events or Webinars
Webinars and workshops are excellent ways to showcase expertise and generate leads. Partner with vendors to use MDF (Marketing Development Funds) or co-host events with complementary companies.
Focus topics on current SMB IT challenges, such as cybersecurity or hybrid work readiness.
6. Leverage Employee-Generated Content
Your team can be your best marketing asset:
- Share client success stories
- Post behind-the-scenes photos
- Highlight staff expertise on LinkedIn
Human content builds trust. Businesses buy from people, not logos.
7. Build an Email Nurture Campaign
Not all leads are ready to buy immediately. Segment your email list by:
- Business size or industry
- Interest level
- Engagement with previous content
Share insights, guides, case studies, and event invites. Nurtured leads are more likely to convert than cold leads.
8. Maintain a Strong Social Media Presence
Focus on LinkedIn for B2B engagement. Post:
- Case studies
- Short tips and insights
- Company updates and milestones
Consistency builds brand recognition and trust over time.
9. Offer Free Audits or Trials
Provide a no-obligation service: IT health-check, security audit, or trial period. This lowers the barrier for engagement and demonstrates your value upfront.
10. Target a Niche Audience
Specialising makes your MSP more relevant. Consider verticals like:
- Legal firms (compliance-heavy)
- Healthcare (security-sensitive)
- Non-profits (budget-conscious)
Tailored messaging resonates and builds credibility.
11. Collect Testimonials and Case Studies
Social proof is essential. Highlight client success stories with:
- Measurable outcomes
- Quotes and testimonials
- Before-and-after comparisons
Potential clients trust peer recommendations more than marketing copy.
12. Measure, Review, and Improve
Track KPIs like:
- Website traffic and conversion rates
- Email engagement and click-throughs
- Campaign ROI
Marketing is not a one-off; it’s an ongoing commitment.
Why These MSP Marketing Strategies Work
Combining content, social proof, human connection, and targeted campaigns builds trust and visibility. Video and human voices demystify your services. Free trials and audits reduce friction. Nurturing ensures you stay top-of-mind.
By layering these tactics, you can grow your MSP sustainably, turning expertise into influence and leads into long-term clients.