5 Benefits of blogging for businesses

Blogging is in the top 3 most common content marketing strategies, but what are the real advantages? Businesses that prioritise blogging are 13x more likely to see a return on investment, so how is it so effective? 

  • Supports your SEO  
  • Generates leads 
  • Build credibility and value 
  • Develop relationships 
  • Website traffic 

Supports your SEO  

How does blogging help your search engine optimisation? By uploading blogs regularly and consistentlyyou’re increasing your visibility on search engine results pages. By doing so, Google will see you as the go-to page for your specific marketIn producing fresh content, on a regular basis your audience are more likely to visit your website and spend more time on it. 72% of marketers describe content creation as their most effective SEO tactic.  

Find out more on SEO here.

Generates leads 

Businesses that blog generate 67% more leads than those who don’t. By drawing your audience into your blogs, creating content relevant to them, they are more likely to want to become your customerThe better your blog content is, the more chance you have of your audience returning to your site. Quality content creates better opportunities for sales and lead generation. 

Build credibility and value 

Over time, posting continuously will contribute to you being branded a reliable sourceBy producing blogs to your website, you’re providing value to your audience. Viewers love having things they’re unsure about answered, instead of pushy and intrusive ads – it’s a great way to express your business and what you have to offer. Content that is informative and educational is much more valued than promotions and sales pitches. 

Develop relationships 

Building relationships with your audience is more important than ever. Customers come before anything else! Blog writing is an excellent way to do so as it allows you to answer your audience’s questions and communicate through comments. You’re able to build trust and have effective communication with them developing relationships and brand loyalty. 

Website traffic 

Blogging creates opportunities to increase traffic to your website. By sharing on social media platforms or appearing on a google search through using strong keywords, you’re enhancing opportunity for website visitors. More website traffic creates more opportunities for business, lead generation, and more! 

Let’s wrap it up… 

Are you ready to grow your business through blogging? Blogging is a very powerful method with a wide range of advantages from sales, to relationships to brand value. Additionally, it is an organic method of marketing, all you need is creativity and timeSo, if you aren’t blogging already, you better start! Book a call with us today to find out more about how we can help you create content that will launch your business to success. 

Digital marketing is the way forward and by 2022, it is predicted that over 80% of the content we consume online will be through video and other interactive means. Maybe now is the time to start thinking creatively, expanding your reach, and launching your business into a new age of marketing! 

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