Branding Colours | Importance and Meaning of Colours

Importance of branding colour 

Each colour has a different meaning. When putting together your branding for your business, it’s crucial to take into consideration the meaning behind each colour as this will reflect how your audience sees you. Your brand colour is the first thing your audience will see when they come across you. Different colours inflict different emotions therefore you want to make sure the colours you chose give off the vibe you want.  

Meaning of different colours 

Each colour has different meanings. Picking a colour for your business can be a time-consuming process as it’s a critical element. Are you ready to find out the meaning behind each colour? Here’s a quick rundown of the meaning behind each colour.  

  • Red – represents love, passion, determination, heat, leadership, courage  
  • Orange – represents joy, warmth, happiness, sunshine, enthusiasm, creativity. 
  • Yellow – represents happiness, optimism, enlightenment, creativity, and sunshine. 
  • Green – represents nature, tranquillity, health, good luck. 
  • Light Blue – represents peace, calm, trustworthiness, reliability. 
  • Dark Blue – represents professionalism, security and formality.  
  • Purple –  represents royalty, luxury, power and ambition. 
  • Pink – represents youth and innocence and ranges from modern to luxurious. 
  • Brown – represents earth, strength and reliability. 
  • White – represents purity or innocence 
  • Grey – neutral and balanced  
  • Black – represents power, fear, mystery, strength, authority, elegance, sophistication.  

How to pick your colour scheme 

When picking your colour scheme, you want to consider your base, accent and neutral. Businesses normally have 3 colours in their colour scheme that complement each other nicely. 

1. Base 

Your base colour is your main colour. You want to consider your business’s personality traits and pick a colour that reflects that. Then your other colours will work around this one.  

2. Accent 

Your accent colour will be the colour you use most after your base colour. You want it to match well with your base colour.  

3. Neutral  

Your neutral colour will be used for the background. Select a colour that works well with these. It’s usually a shade of grey, white, off-white or beige. 

Your branding is a huge aspect of your business. It will come up time and time again. It determines the look of your website, logo, social media posts, ads etc. Take plenty of time when putting your colour scheme together to ensure it’s perfect and reflects who you are as a business.  

Put together a brand guidelines document stating how your brand should appear. It’s super important to remain consistent as you want to form brand recognition and loyalty. Be sure to include the codes of your brand colours, fonts of texts, tone of voice, logo, brand overview, images styles, design styles. 


Be sure to take these points into consideration when putting your branding together. Take your time selecting colours as it is a critical component to the success of your business. From digital marketing to website design and everything in between, we make it easy to be excellent by giving you the very best. Get a free evaluation today on your website or social media by a member of our team, you might be surprised by the results! Get in touch. 





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