Common Digital Marketing Myths Businesses Tend To Believe
Having your business on social media is very powerful for your business! You can get directly in front of your target audience, deliver powerful, educating, and engaging content and build relationships with your audience. There are many common myths people tend to believe about social media marketing, so we are going to debunk these!
Your Business must be on every social platform
This quite a common myth that people tend to believe, however, it certainly isn’t the case. There’s no point posting on a platform like TikTok when your niche is in the Tech space, you won’t be getting in front of your target audience and you’ll be wasting your own time. You want to find out what platforms your audience are on and build a presence there. For example, a Tech company would post on LinkedIn, Facebook, and Twitter.
Only young people use social media
Statistics show that 40% of internet users age 46 to 55 are on LinkedIn and 55% of Facebook users are over the age of 35. This proves that social media isn’t only used by young people! Over the past few years, technology has taken over! Whether it’s for business purposes or social purposes, the majority of people no matter their age will use at least one social platform whether that may be LinkedIn, Facebook, YouTube, or the internet to search for websites.
There’s no point in investing time in newer platforms such as TikTok
Some businesses disregard new platforms straight away as they don’t see the potential in them. However, it’s important for your business to keep up with the latest trends as that’s where your audience will be. If you’re a small business selling cakes and cookies, TikTok is the perfect platform to jump on as you’re getting directly in front of your target audience and can gain a huge viewing. When a new trend comes about, ask yourself, is it relevant to your industry? If yes, be sure to jump on the bandwagon!
Success is measured by followers
No, no, no! This is not true! People tend to believe that in order to be successful they must have a huge following on their social platforms. This is definitely not the case as you can have a small audience but still be extremely successful with your marketing and attract plenty of businesses. By taking the time to engage with your audience and deliver plenty of value, you will build up your network over time.
Results will show within a few weeks
No matter what industry you’re working in, it will take time for your business to see results. People tend to believe that if you’re putting time into your marketing, then you should see results within weeks. Building up a digital presence and audience takes plenty of time therefore you must be willing to keep consistent and put the work in. Businesses with a bigger budget can spend more on ads which will help them build up a network quicker and get found.
When creating a social media strategy for your business, you must be realistic with your aims and objectives. Social Media Marketing is a powerful tool that can transform your business, get directly in front of your target audience, and help you build brand loyalty and awareness. Get in touch with a team member today and we can help you put a social media strategy in place. We make it easy to be excellent by giving you the very best!