How To Find The Right Content Creation For Your Specific Service
The ultimate inbound marketing approach is content creation. When you generate content, you’re giving your audience free and valuable information, attracting new consumers to your website, and maintaining existing customers through excellent engagement. To generate useful content, you must build a content strategy plan. You wouldn’t start building a house without a blueprint, so, there should be no content creation without a plan. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it.
Let’s find out how you can find the right content creation for your specific service or product.
Set Your Content Goals
Similar to setting out business goals, content goals follow a similar process. Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals. An example of this kind of goal would be to increase organic traffic to the blog by 25% in the next quarter. Once you determine and outline your goals, create content that aligns with these to contribute to your desired outcome.
Create a Buyer Persona
Creating a buyer persona is like getting to know a friend. You need to know their needs and their fears in order to provide a valuable friendship. Similarly, your content strategy should consider who your customers are, how you want to speak to them, and where to find them. The key to creating successful inbound content is to make each reader feel like you’re speaking directly to them. Creating intimate relationships with your customers will allow you to build a trusting relationship. Take the time so understand your buyer persona to understand their desired outcomes and solutions to bring value to your customers.
Follow The Buyer’s Journey
This is the most crucial part of your business, making sales. Every potential buyer follows a journey of awareness, consideration and decision. By providing content for each stage of the buyer’s journey, you ensure that no visitors fall through the gaps and that every person who visits your site feels as though they are receiving relevant, helpful information. Creating content that is tailored to your buyer persona will lead to a successful buyer’s journey.
Finding the right content for your specific service doesn’t have to be a ball ache. Once you have clearly set out your content goals and what you want to get out of this process, you are ready to create a buyer persona based on this. Your content will then be tailored to a specific kind of person that you will then attract. Following your buyer’s journey is the most crucial part to make sure you are not missing out on potential new customers. Are you ready to take your business to new heights? Level up your content with Biz Engine today by getting in touch.