Questions To Ask Yourself Before Kicking Off Your Marketing Strategy
Before jumping in the deep end with your marketing, it’s important to ask yourself questions related to your business. You want to understand your business fully, where you are, where you want to go and how you’re going to get there. Without identifying these areas, you may not get the results you’re after! So, let’s jump straight in…
What do you want to achieve from your marketing strategy?
What are your main business goals? What’s the reason behind starting marketing for your business? Sit down and work out where you want to take your business. Be specific, set short-term and long-term goals for your business. What marketing strategies do you need in place to achieve these goals?
Who is your target audience?
Before marketing your product, it’s crucial to understand who your target audience is. Without understanding this, how are you going to market your product?
Who is your ideal customer?
A great way to identify your ideal customer is by putting a detailed buyer persona together. If you could have any customer, who would they be? How big would their business be? Like mentioned previously, be specific as this will help with the effectiveness of your strategy!
Where can you find your target audience? What platforms are they on?
What platforms are you target audience on? You want to make sure you’re marketing your product or service on the correct platform. For example, if you were going to market a beauty product, you’d want to take advantage of Instagram and Facebook. If your service or product is B2B, LinkedIn would be the perfect platform as your directly in front of your audience.
What is your brand tone?
What tone of voice do you want to give off as a brand? This is a super important factor as it allows your audience to get to know you and understand your brand.
What is your brand core values?
Your core values are the beliefs that your business stands for. They serve as a guide for your business, on your story, actions, behaviours, decision making, and allows your employees to work towards desired attitudes and behaviours.
Who are your competitors?
Regardless of your business, you’re always going to have competitors! Identify who your main competitors are and make sure you’re doing what they aren’t! Find out what their problems are and how you can solve them with your business. Your aim is to standard out from your competitors and deliver the service that they aren’t.
What makes your product or service so amazing and better than the rest?
Why should your target audience choose you over their competitors? Find that unique point of your product or service that makes your business stand out from the rest.
What is your definition of success?
This is an important one! Often, businesses tend to think by chucking loads of money at marketing, that they’re going to see results over night. However, this is definitely not the case. Results will show over time. Work out your definition of success and how you’re going to measure it. Back to the first point, having goals in place will help with this. In addition to this, by tracking your analytics monthly, you can identify how well your marketing strategy is working.
It’s all well and good kicking off your marketing, but by understanding these important areas of your business, you will be able to put an effective marketing strategy in place that really works! Are you ready to take your business to new levels? With excellence at the heart of everything we do, we can grow your business! Get in touch with a team member today, we’d love to hear from you!