SEO (Search Engine Optimisation) | How SEO can transform your business
SEO Search Engine Optimisation is huge – but what is SEO? Is it an important aspect of Digital Marketing? How does it work? 61% of marketers believe that SEO is the key to online success and 82% of people who implemented an SEO strategy found it to be effective. In addition to this, businesses with a marketing strategy allocate on average 41% of their budget to SEO. But how can it transform your business?
What is SEO?
SEO stands for Search Engine Optimisation. What is it? What does it do? The given definition for SEO is “the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximise user traffic to the site”
In other words, It’s the process of improving your businesses website ranking on search engines such as Google, Bing, Yahoo etc. Your goal is to surpass your competition and reach the top of your main industry search terms people are looking for. By achieving this, you are seen as an authority and a company people are willing to trust. It will result in you receiving more eyes on your site and consequently more leads.
How does it work?
Search engines use bots to crawl through billions of websites and use their information and put them into an index. Indexing stores the information and organises the content. The next step is done by algorithms assessing each website and putting them into an order of best to worst taking into account a lot of factors. A huge factor which they take into account is whether it’s relevant. They look for the websites which answer people’s questions the best.
Why is it important for marketing?
SEO is essential to the success of your website and digital marketing. The higher your website rankings, the more people will view your site resulting in more potential business. If you’re at the bottom of the search, it’s unlikely you will get much website traffic. People are more likely to click onto websites on the first page of the search engine as they are seen as trusted and reliable. Although other platforms can draw in traffic to your site such as social media, advertising, SEO is the main way in order to do so.
Keyword research is the initial step in SEO. It’s important to understand what keywords your audience are searching. By doing this, you can make it a priority to include them into your content which will result in your website moving further up in the rankings and finding your audience.
Tips for SEO
- Research and use relevant keywords
Keyword research provides valuable insight into what your audience is searching for. By understanding this, you can boost your website traffic by including them in your content.
- Optimise page titles
Titles are the first thing your audience will see when they search therefore you need to make sure your title is informative and give a good understanding of what your content is about but as simple as possible.
- Optimise page content
You want to ensure that your content is credible, reliable, and trustworthy as you want to be seen as an authority.
- Relevant links
Links to your website are the main ranking factor for SEO. When other websites link back to yours, it shows Google that you’re trustworthy and reliable.
Let’s wrap this up…
SEO isn’t a quick or simple process! It’s very time consuming and there is a lot of factors that contribute together to improve your rankings, however, it is a crucial part of digital marketing. Get in contact today with one of our team members at bizengine.co.uk to discuss how we can improve your rankings and drive more traffic to your website.